OVERVIEW

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The luxury footwear brand Tamara Mellon launched an innovative new way to shop safely and charitably - the Mobile Shoe Closet. This 24', custom-built, open-air truck showcased shoes from floor to ceiling! Because the tour was so successful, succeeding their monthly brick and mortar store sales, two additional mobile shoe closets were launched. The mobile closets attended high-end retail markets and shopping centers in cities where people were quarantining during COVID, giving guests the opportunity to try on the highly coveted shoes.