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EXPERIENTIAL MARKETING
ATHLETES FIRST NFL & PODCAST TOUR
OVERVIEW
Athletes First, the largest sports agency representing over 300 NFL athletes, coaches and GMs partnered with Muddy Creek for an NFL Tailgate Tour. Muddy Creek provided a custom branded RV, through their Winnebago partnership, that attended NFL and college football games. It partnered with many local charities and brought A1 Athlete players, friends and family together. Various brands sponsored the tour creating a one-of-a-kind B2B tailgate experience and the opportunity to meet and socialize with the A1 athletes.
Client: Athletes First
PROGRAM ELEMENT
CASE STUDIES
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